In Hollywood history, 2011 will go down as the year during which the last three companies still making traditional 35-millimeter film cameras—the gently whirring behemoths that directors sit next to on movie sets—all said, in effect, that they were getting out of the business. Film cameras would remain in inventory, but Panavision, ARRI, and Aaton announced that from here on out, all their new models will be digital.Do You Know Where The Hidden Security Cameras Are ?
The analog-to-digital transition that is occurring in industries around the world is largely responsible. But special mention should go to a small Southern California company whose technology has stirred the imagination of a roster of legendary directors. The innovation: a line of digital movie cameras that, almost miraculously, are smaller, lighter, and cheaper than film cameras, yet have comparable image quality.That interest in cameras, says Schilowitz, was a logical extension of Jannard's Oakley business, which also sold prescription glasses and protective goggles for athletes. "Jim is obsessed with the way the world sees things," Schilowitz says.
Red Digital Cinema Camera Company, located in Irvine, California, was founded in 1999 by Jim Jannard, who had no experience in the movie business. He was, instead, an entrepreneur who had made a fortune with his line of Oakley sunglasses—must-haves among the California fun-and-sun crowd.While Jannard is an active participant on Red's user forums, he rarely gives interviews to reporters. Ted Schilowitz, who is something like the CEO of the 400-person company (it eschews formal titles), says Jannard originally became intrigued by the idea of a digital camera that would be a no-compromise alternative for feature-movie makers.
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