Tuesday, January 8, 2013

Fujifilm updates camera lineup at CES

Fujifilm revealed its hotly anticipated 2013 camera lineup on Monday at CES. It's a comprehensive update with two new retro-inspired fixed-lens cameras as well as five new far-reaching superzoom cameras.Fujifilm also detailed five new superzoom cameras. Sitting atop the lineup is the HS50EXR, built around a new 16-megapixel sensor with a 42x optical zoom lens. Fuji boasts that the autofocus is the fastest in the superzoom class, and it sports a fast burst shooting capability.

The most notable additions are the Fujifilm X100s (MSRP $1299.95) and X20 (MSRP $599.95), updating the company's popular line of retro-inspired cameras for improved speed and usability. The X100s, available around March, follows up on the massive success of Fujifilm's X100, combining a new DSLR-sized 16.3-megapixel image sensor and a hybrid optical viewfinder reminiscent of old rangefinder film cameras. The X20's design follows the retro camera theme, replacing last year's X10 with a new 2/3-inch 12-megapixel image sensor and an optical finder with heads-up display.

Both the X100s and X20 feature Fujifilm's new EXR Processor II and a hybrid autofocus system, enabling lightning-fast autofocus speeds and fast startup times. Fujifilm claims both cameras can focus in less than one tenth of a second, among the fastest in the market. The two cameras also have new features to aid manual focusing, for those who truly want to be in touch with their photography roots.

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