Sure, thanks to smartphones most of us have a camera with us most of the time. But what we don't have is a camera on us to capture all those moments when we aren't holding the phone up to take a framed shot. And that, if you ask the two-Swedish creators of the Memoto camera, is a problem worth solving."The idea is that you can now capture photos you wouldn't have otherwise," Oskar Kalmaru, one of the co-founders of Memoto, told ABC News at SXSW. "With your iPhone you can capture stuff you know you want to shoot, but you have to interrupt that moment and know that the moment is going to be special. With this you know you are going to capture that moment."
The Memoto camera, which raised $550,189 on Kickstarter in 2012, is a small wearable 5-megapixel camera about the size of those Listerine Breath Strips packs. The $279 camera clips on to a shirt or coat and automatically captures two photos every minute — or one photo every 30 seconds. It has a microUSB port for syncing it with your computer and 8GB of storage, which can hold two days or 4,000 photos. The company will offer a 32GB version, which can capture eight days of photos, but the little device has to be charged every two days anyway.
But who wants to comb through 4,000 photos every time they sync the camera with their computer? That's where the software comes in. While the camera doesn't have Bluetooth because of battery life concerns, when you plug it in and sync it with the app it will organize the photos."You are never going to look at 4,000 photos. You will see the key frames of each moment which has been picked as the best one. The best being decided by color, focus and if there are faces in it," Kalmaru explained.
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